‘Nesting consumption’ gives Japan’s legacy home electronics brands new life under ...
Panasonic remains tops among Japan's top 100 brands, as Sony, Sharp and Hitachi ...
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Panasonic remains tops among Japan's top 100 brands, as Sony, Sharp and Hitachi all push higher alongside global online giants like Google, Amazon and Uber.
Lee will take over from current CEO Susanna Fagring, who established the Singapore office in 2018 and will return to Sweden in the first half of 2022.
Plus a new regional role for Singapore CEO John Kerr.
REBRANDING EXERCISES: A recast by Design Bridge Singapore melds progressive and traditional cues in a new design that removes an icon based on a Buddhist temple.
Gap between Sorrell’s firm and legacy players is increasing, analysts say.
Mith will join Bacon Time and SBTC Esports as part of Ampverse’s portfolio of owned and operated esports assets.
Oh is one to go above and beyond in every task she takes on, whether it’s hiring and training an entirely new team, or advocating for women in tech and media.
It's a gallery of varied bodies, moments and milestones of life postpartum, which venture far beyond the simplistic post-birth representations of “baby bliss” or the “baby blues.”
Myanmar PR firm ERA has announced new offices in Thailand, Vietnam, Laos and Cambodia, responding to clients in Myanmar who have been "asking for years" about services in other markets.
Proposition aims to avoid the drawbacks for advertisers or existing dynamic creative optimisation and creative management platform services.
Along with Omnicom sister agency The Integer Group, the agency claims it will offer brands help navigating the popular retailer's inner workings and hidden rules.
Check out the latest in our ongoing series of market-specific top 100 rankings, plus analysis from in-market observers of the trends driving brand sentiment in Japan over the last 12 months.
The one-day broadcast event promises to deconstruct the world's highest-ranking creative work.
Social media company argues it has not reduced competition by merging with Giphy.
Joining from BBH London, he will begin the role in October after returning home to Australia from the UK earlier this year.
Panasonic remains tops among Japan's top 100 brands, as Sony, Sharp and Hitachi all push higher alongside global online giants like Google, Amazon and Uber.
JAPAN’S TOP LOCAL BRANDS: Toyota remains tops for the fourth straight year with no change whatsoever to the top five. But Rakuten, Mitsubishi and Nissan make big gains.
The Summer Games were not what lead sponsor Toyota had counted on, but nonetheless the automaker endeared itself to Japanese by focusing on bettering society, say in-market commentators.
Beer! Humans love it. And Asia drinks more of it than any region. But what beer brands do people love the most across Asia, and in specific markets? Find out in this special report derived from our Asia's Top 1000 Brands research.
Presenting the 40 inspiring and innovative women, representing a diverse range of markets and industries, who are the Women to Watch class of 2021.
Presenting the complete list of Asia-Pacific’s brand marketing standouts, as chosen by the editorial team at Campaign Asia-Pacific.
A jury of tech leaders has named 10 individuals as the Most Valuable Professionals in technology in Asia-Pacific.
Presenting our first ever list of 20 top-tier female talents making their mark in marketing and communications across Greater China.
Belatedly, the land down under is trying to reorient a struggling and delayed effort to help a battered economy heal and re-open.
Global campaign, created by Adam & Eve/DDB, was launched at PlayStation showcase event yesterday.
A four-minute film from the Singapore insurer and BBH Singapore explores the benefits of putting one's own future needs above the wishes of one's family.
The film features several stories of couples to help people understand the concept of consent, which goes way beyond just physical intimacy.
Cruise line hits the seas — and airwaves — after a 16-month hiatus, with $40 million dollar global campaign.
Inspiring conversation through the voices of agencies that are delivering impactful commerce solutions - from discovery through fulfilment - for brands in Asia Pacific
Brand Love Stories is a collection of experiences from leading brands who are centring the customer experience at the heart of what their brand promise represents. Campaign partnered with Braze, the leading customer engagement platform, to share the strategy, creativity and technology that power their brilliant customer engagement experiences.
Every year, Campaign Asia’s CMO Power List pays tribute to industry leaders who aren’t only brand caretakers, but also seek to engage consumer communities with meaningful work and action. The latter is especially important, perhaps, in a year when companies have to navigate unprecedented disruption. Does purpose have a new face in a post-COVID world? What is empathetic leadership? How should brands evolve their strategies while staying true to their values? We ask APAC’s most influential leaders.
For the past three years, we have provided a platform for the industry to promote and champion diversity and inclusion in APAC. Through the Women Leading Change event, the industry made good progress on gender diversity and highlighted other challenges we face in the region today. We are at a turning point, as the Black Lives Matter movement gains momentum around the world and pushes D&I up the corporate agenda. While we don't have a live event this year, it’s important to revisit our campaign for change. Throughout the next two months, we’ll bring you free expert talks, articles, opinion and lively debates on all the topics that matter, right here in the Diversity Hub. Plus, we'll be launching the 2020 Diversity Survey so please get involved.
Set up in 2014, LEO Digital Network is dedicated to becoming a sustainable pioneer in the industry. It positions itself as a consumer-centric, data-enabled and content-targeted digital transformation organisation that integrates business strategy, digital data, product R&D, package design, digitally-driven creative & media, social content, interactive entertainment IP, short videos, new retail and social e-commerce to energize brands to achieve win-win in both communication and business growth. LEO Digital Network won gold for 'Greater China Digital Agency of the Year" at Campaign Asia's Agency of the Year Awards in 2019 and 2020.
Asia-Pacific's high-level event that looks into the unmissable opportunities and tricky challenges of Esports and gaming marketing.
APAC’s most esteemed Agency of the Year Awards is back for its 28th year of celebration with 5 new categories!
APAC’s most esteemed Agency of the Year Awards is back for its 28th year of celebration with 5 new categories!
How have Mega Sale Days (MSDs) evolved? What role do full funnel strategies play during MSDs? How are agencies helping brands navigate these moments? We ask experts from Lazada, Mindshare, MOB Digital Media and Facebook.
The pandemic has introduced new and unique challenges for organisations, especially from a cultural standpoint. We spoke to five representatives from across Asia-Pacific at Essence for their perspectives on how organisations can build a sense of belonging as well as a culture of diversity, equity and inclusion (DEI) in current times.
Campaign Asia and Salesforce hosted a CMO Circle roundtable with marketing leaders from across APAC to discuss the industry’s biggest challenges and potential solutions when it comes to insights-led customer engagement.
What is Shoppertainment and what does it mean for APAC marketers? Why can Shoppertainment accelerate shopping discovery during Mega Sales? How has Shoppertainment taken flight? Experts from P&G, Shiseido and Shopee share their insights.